From Military Spouse to Entrepreneur
Erica Guilliot, M.B.A. Erica Guilliot, M.B.A.

From Military Spouse to Entrepreneur

Building a business from the ground up is never easy, but for me, it was about more than just creating a career—it was about taking control of my future. As a military spouse, constantly moving from place to place, I knew I needed something flexible, something I could build no matter where life took me. That’s how Virgova was born.

From a background in administration to discovering my passion for digital marketing, I turned my love for creativity into a thriving business. The journey wasn’t always smooth—balancing homeschooling, family life, and entrepreneurship tested me in ways I never expected. But through organization, discipline, and finding creative outlets like Brazilian Jiu-Jitsu, I pushed forward.

Now, nearly three years in, Virgova continues to grow and evolve, just like I do. The key lesson? Stay organized, stay patient, and trust the process. Your business will grow as you do.

Read the full story of how Virgova came to life and the lessons I’ve learned along the way.

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Why Our Onboarding Process Matters
Erica Guilliot, M.B.A. Erica Guilliot, M.B.A.

Why Our Onboarding Process Matters

Creating content for your business isn’t just about having the right tools or crafting creative captions. It’s about genuinely understanding you—your business, your vision, your style, and your goals. That’s why our onboarding process at VIRGOVA LLC is the most crucial step in creating our social media strategy.

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Reasons Why I Pivoted from Virtual Assistance to Social Media Management
Erica Guilliot, M.B.A. Erica Guilliot, M.B.A.

Reasons Why I Pivoted from Virtual Assistance to Social Media Management

When I first launched my business as a virtual assistant, I imagined helping business owners manage their daily tasks—emails, scheduling, project organization. It seemed like a perfect fit. But as I took on more clients, something unexpected started to stand out.

While the usual VA tasks were still needed, there was one area where every business owner seemed to struggle: social media.

It was clear—maintaining a visible, consistent presence online had become more important than ever. Clients weren’t just worried about inboxes and appointments; they needed help with social media, where their audience was engaging. This realization changed everything for me.

I pivoted from being a generalist to focusing exclusively on social media management. This shift allowed me to provide a higher level of service, diving deeper into creating content, building brand communities, and driving business growth. And honestly? It was the most exciting and rewarding move I could’ve made for my business.

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How to Hire a Social Media Manager
Erica Guilliot, M.B.A. Erica Guilliot, M.B.A.

How to Hire a Social Media Manager

Ready to elevate your social media presence? This guide outlines the hiring process and highlights Virgova's comprehensive approach, including in-depth onboarding, custom content creation, and flexible social media packages.

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What Do Social Media Managers Do?
Erica Guilliot, M.B.A. Erica Guilliot, M.B.A.

What Do Social Media Managers Do?

Discover what social media managers do and how VIRGOVA LLC can help your business thrive. Learn about goal-driven strategies, creative content, and engagement-focused social media management tailored to your brand’s story.

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