What Do Social Media Managers Do?
When you think about social media management, you might picture someone posting photos and captions. But at VIRGOVA, we do much more. Social media management is an ongoing, strategic process designed to help businesses grow and be visible online. Let’s break down what social media managers do and how we work with you to bring your brand’s story to life.
Personalized Strategy Tailored to Your Goals
We don’t speak for every social media manager, but at VIRGOVA, our process starts with a conversation. We meet with you to understand your goals—whether they’re precise, like promoting a new product, or broader, like building brand awareness. From there, we create a strategy tailored to your goals.
For example, if you own a hair salon and want to focus on hiring new team members, your content plan won’t just highlight your services. We’d also feature what it’s like to work at your salon, showcase company culture and benefits, and create job-focused posts to attract applicants. Each month’s content evolves with your goals, and we’re here to help keep you on track.
Content Creation That Reflects Your Brand’s Story
Once we understand your goals, we work hard to bring your story to life. Depending on your package, we offer 10 or 20 posts per month, which include:
Carousels are used for detailed stories or to showcase multiple services.
Single posts are for key announcements or essential moments.
Reels add energy and a dynamic touch to your feed.
We aim for variety to keep your content fresh and engaging—no stale, repetitive posts—just creative, goal-driven content that reflects your business’s unique personality.
Monthly and Quarterly Adjustments
Social media is never a “set it and forget it” task. It’s a process that adapts to your business. At VIRGOVA, we plan with quarterly goals to stay on track while leaving room for monthly adjustments.
Take the hair salon example. One quarter may focus on increasing appointments, while the next emphasizes recruitment. With a quarterly plan, we can tell a cohesive story that adjusts to meet any new priorities.
Creativity and Innovation at Every Step
One of the biggest challenges in social media management is staying creative. Audiences expect fresh, relatable content. That’s why we brainstorm new ideas and experiment with different formats to find what resonates with our audience. We ensure your business stands out, from playful videos to informative posts.
Building Relationships and Engagement
Social media is about more than posting—it’s about connection. We don’t just create content; we also monitor engagement and foster a sense of community around your brand. This personalized approach helps you connect with your audience on a deeper level.
The Bottom Line
At VIRGOVA, social media management is about storytelling, relationship-building, and helping you achieve your business goals creatively and strategically. If you’re ready invest in your social media marketing and see actual results, let’s talk. Together, we’ll craft a tailored plan that sets your business up for long-term success.