Group of five people, including children and adults, on a boat wearing life jackets with a mountainous landscape and water in the background.
A smiling woman with long dark hair sitting on a chair indoors, with large windows and blurred background behind her.

Erica Guilliot, MBA

Founder & Executive Partner & Operational Strategist

The Mission I partner with founder-led teams to build the operational infrastructure that turns vision into reality. I don’t just "manage" marketing; I build the systems, infrastructure, and brand authority that allow your business to scale without the chaos.

The Background My expertise in building high-performance systems is rooted in organizational leadership. Before founding VIRGOVA, I served as a school principal, a corporate trainer for leading national insurance firm, and a college professor in business and marketing. These roles required me to master complex communication systems and lead teams toward clear, measurable goals. I apply that same level of rigor and strategy to your business, ensuring that your operations are structured to last.

The Perspective My approach is shaped by a high degree of adaptability. Raised on the island of Guam and now calling Hawaii home, I have a unique perspective on navigating dynamic environments. As a military spouse, I learned how to build and maintain stability wherever I am. I value consistent effort, discipline, and the ability to solve problems under pressure and I bring this same resilience and focus to your business.

The Expertise

  • MBA (Master of Business Administration)

  • BA in Finance & Economics

  • Graduate Studies in Counseling

The intersection of my business education and counseling background allows me to understand the human side of leadership, ensuring that the systems I build work for your team, not against them.

The Bottom Line I serve as the operational anchor for founders who are ready to stop managing "everything" and start leading their business. I handle the digital infrastructure, marketing execution, and project coordination that keep your company moving forward, allowing you to focus your energy on your zone of genius.

Let’s work together